Oxen had a unique company culture at his business. His staff was fairly young and while they created, they enjoyed having fun. Most of them were on the site Instagram and enjoyed sharing photos with all their friends. Knowing this was yet another outlet to promote his business, Oxen thought it might be a good idea to show customers and potential clients a little of the behind the scenes action. So he began having his staff take pictures of the fun they had at work and post them on the site. That way everyone would feel like they were part of it.
Lesson: This lesson is inspired by the Rescue a CEO Post “Tips on Using Instagram for Business“
Gresham W. Harkless Jr.https://iamgresh.comGresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is proud a graduate of Howard University & Georgetown University. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16 and recognized by the Alexandria Virginia Chamber of Commerce’s 40 Under 40.
