Oxen had a unique company culture at his business. His staff was fairly young and while they created, they enjoyed having fun. Most of them were on the site Instagram and enjoyed sharing photos with all their friends. Knowing this was yet another outlet to promote his business, Oxen thought it might be a good idea to show customers and potential clients a little of the behind the scenes action. So he began having his staff take pictures of the fun they had at work and post them on the site. That way everyone would feel like they were part of it.
Lesson: This lesson is inspired by the Rescue a CEO Post “Tips on Using Instagram for Business“