Beetle had been working on a site to help his customers get a feel for what his business was all about. Since the majority of clients he did business with lived elsewhere, his website was mainly what they interacted with. While his product wasn’t the most exciting thing in the world, he made extra sure his website was. It was unique, cheerful and had little quirks about it. You clicked one thing and fireworks might shoot over the screen. Once in awhile a little creature would crawl out from the corner of the screen to say hello. All of this showed his customers that while his product might have been boring, his brand was anything but.
Lesson: This lesson is inspired by the Rescue a CEO Post “Business Owners Share Ways to Build Your Brand Experience Online“