For Owl there were times when he had suspected some of his competitors fluffed up their skills a little bit when speaking with potential customers. They made everything seem a lot better than it actually was. Own didn’t see this as very honest and ethical for any clients coming his way so even if it made some clients run to the business next door, Own slept well at night knowing he was completely honest about what he could and could not do well.

Lesson: This lesson is inspired by the Rescue a CEO Post “Ethics in Business – Entrepreneurs Reveal Their Upstanding Rules“