Baboon had started on of the first ice cream shops in the part of his jungle. The spin was that his shop sold some wacky and fun types of ice cream that some people were nervous to try out. To help get the word out he created a fun business card. The card was shaped like a cone of ice cream and had the usual information on it. But attached to each business card was a small coupon on the back which the customer had to solve. It was a riddle for a unique ice cream flavor. That way the customers would always remember the card they got that zany coupon from. And, of course, the card stood out against the usual rectangle variety.
Lesson: This lesson is inspired by the Hearpreneur Post “Ways to Put a Fun Spin on Branding Your Business“
Gresham W. Harkless Jr.https://iamgresh.comGresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is proud a graduate of Howard University & Georgetown University. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16 and recognized by the Alexandria Virginia Chamber of Commerce’s 40 Under 40.
