Baboon had started on of the first ice cream shops in the part of his jungle. The spin was that his shop sold some wacky and fun types of ice cream that some people were nervous to try out. To help get the word out he created a fun business card. The card was shaped like a cone of ice cream and had the usual information on it. But attached to each business card was a small coupon on the back which the customer had to solve. It was a riddle for a unique ice cream flavor. That way the customers would always remember the card they got that zany coupon from. And, of course, the card stood out against the usual rectangle variety.
Lesson: This lesson is inspired by the Hearpreneur Post “Ways to Put a Fun Spin on Branding Your Business“