The one thing his employees and clients never doubted about bear was that he was passionate about his brand. Each day he came into work and immediately launched into whatever innovative thought popped into his head. Time and time again he would call out to everyone and get their opinion of his product. He branded his car with sticks about his product and would talk to nearly everyone he saw about it. Because of this, customers felt safe doing business with him. His brand was an extension of himself and they knew that by doing business with him, he wouldn’t let them down because it would be letting himself down.
Lesson: This lesson is inspired by the Rescue a CEO Post “Tips on Getting a Hand from Customers to Promote Your Brand“