Badger had been working on a promotional plan for weeks now. Finally he had finished and crossed all the t’s he could think of. Bringing it to the attention of his co-owner there was once huge problem – he left out the part about bringing his company to the actual public. No matter what kind of promotion he did, books, magazines or television ad’s, if the buyers had no clue what his business was about or even what it was they surely weren’t going to buy from him just because they saw him on television!
Lesson: This lesson is inspired by the Rescue a CEO Post “The Importance of Well-Executed Promotion“
Gresham W. Harkless Jr.https://iamgresh.comGresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is proud a graduate of Howard University & Georgetown University. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16 and recognized by the Alexandria Virginia Chamber of Commerce’s 40 Under 40.
