Badger had been working on a promotional plan for weeks now. Finally he had finished and crossed all the t’s he could think of. Bringing it to the attention of his co-owner there was once huge problem – he left out the part about bringing his company to the actual public. No matter what kind of promotion he did, books, magazines or television ad’s, if the buyers had no clue what his business was about or even what it was they surely weren’t going to buy from him just because they saw him on television!
Lesson: This lesson is inspired by the Rescue a CEO Post “The Importance of Well-Executed Promotion“