Tiger was focused intensely on her product. Not just the product, but the experience the customer would have with it. Each time the customer came back she wanted there to be something a little bit new they could do with their product. She wanted there to be updates but not small updates that they would forget about easily. She had designed her product to be used in a lot of different ways and she didn’t want that to end. So instead of resting on her laurels she presented the customer with a brand new part of the product each time they came in for a visit. This meant the customer would not only continue to be excited and experiment with their product but also share it with other people.
Lesson: This lesson is inspired by the Hearpreneur Post “Tips on Getting a Hand from Customers to Promote Your Brand“
Gresham W. Harkless Jr.https://iamgresh.comGresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is proud a graduate of Howard University & Georgetown University. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16 and recognized by the Alexandria Virginia Chamber of Commerce’s 40 Under 40.
