Beetle had been working on a site to help his customers get a feel for what his business was all about. Since the majority of clients he did business with lived elsewhere, his website was mainly what they interacted with. While his product wasn’t the most exciting thing in the world, he made extra sure his website was. It was unique, cheerful and had little quirks about it. You clicked one thing and fireworks might shoot over the screen. Once in awhile a little creature would crawl out from the corner of the screen to say hello. All of this showed his customers that while his product might have been boring, his brand was anything but.
Lesson: This lesson is inspired by the Rescue a CEO Post “Business Owners Share Ways to Build Your Brand Experience Online“
Gresham W. Harkless Jr.https://iamgresh.comGresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is proud a graduate of Howard University & Georgetown University. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16 and recognized by the Alexandria Virginia Chamber of Commerce’s 40 Under 40.
