Look at Your Audience Before Choosing

Rhino and his co-owner were running through a catalog they received in the mail all about promotional products. These items seemed like they could be a unique way to spread the word about their business and also give their customers a unique item to connect them with. Before choosing a few items to brand they studied over a few and, more importantly, studied them in relation to their customers. Which item would the customers use and which would they enjoy the most? Once they figure this out they ordered the products to send them out.

Lesson: This lesson is inspired by the Rescue a CEO Post “Entrepreneurs Share Their Thoughts on Picking the Best Promotional Items

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