Bullfrog had seen her competitors down the street. A few of them had placed out fancy signs, others were having free treats on special days. Knowing her business needed to be playing a little catchup with the rest, she decided sending out some gifts that were a little different than the others were doing. For a week she did her research and looked at various promotional items. Finally she settled on a very unique trio of items that could be branded with her logo and that her clients would never expect in a million years! From then on her clients remembered her for not only her products, but the unique gift they had received.
Lesson: This lesson is inspired by the Rescue a CEO Post “Entrepreneurs Share Their Thoughts on Picking the Best Promotional Items“