Elk wanted to be in contact with her customers always. She didn’t want to be one of those business owners who avoided all customers contact and left other people to take care of it for her. Although she was busy, she knew there had to be a way to keep in touch with customers and keep them involved. Elk had a personal blog she wrote on and figured that might work just as well for business as it did for personal! A few weeks of writing a blog for her business she realized that her customers knew she was around and active and they felt all the more certain when dealing with her company.
Lesson: This lesson is inspired by the Rescue a CEO Post “Why Blogging for Your Business is Important“
Gresham W. Harkless Jr.https://iamgresh.comGresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is proud a graduate of Howard University & Georgetown University. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16 and recognized by the Alexandria Virginia Chamber of Commerce’s 40 Under 40.
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[…] Tip: Consistently Engage Customers (via What if Aesop Owned a Business?) – Use a blog as a way to keep in touch with customers […]
[…] Tip: Consistently Engage Customers (via What if Aesop Owned a Business?) – Use a blog as a way to keep in touch with customers […]