Gator knew he was low on cash when starting his business. Every other entrepreneur he knew was low on cash as well, but handled it in different ways. One such entrepreneur was his friend, Owl. Everything Gator knew about being an entrepreneur he had learned from Owl. So when Owl made it clear that if he wanted his business to go far he needed to put an emphasis on marketing. Owl knew it cost money, but he also knew that without marketing Gator would be in big trouble in the long run.
Lesson: This lesson is inspired by the Rescue a CEO Post “Entrepreneurs Share Their Best Business Advice“