Low on cash but stocked full of ideas for articles, Moose decided that perhaps writing was the best way to generate some leads without spending a lot of money. He knew his business very well and had been involved in the field for years now. Writing articles and getting them posted on both his blog and other blogs would surely get him noticed. A few weeks passed after his first two posts and people began contacting to ask questions because they felt by reading his articles they really got a sense of just how much he knew!
Lesson: This lesson is inspired by the Rescue a CEO Post “Entrepreneurs Share Tips on Getting Leads When You’re Low on Cash – Part 2“