The Ant and the Bee watched as the Flamingo closed her doors for business. “I thought she was doing so well” uttered the Ant. “So did I” buzzed the Bee. The Flamingo had customer after customer that came to her restaurant. Even as the Flamingo packed up her stuff, customers still came to the door shocked to hear the news.
While every animal looked on the wise Owl understood exactly what happened. “It wasn’t sustainable” the Owl said plainly, “Flamingo spent more than she made and at some point she couldn’t pay her creditors.”
Owl turned to his friends, Ant and Bee and simply said “Know your revenue and your expenses.”
Lesson: While you’re running your business and generating revenue, pay attention to how much you are spending to acquire each customer and your overall expenses.
Image courtesy of porbital / FreeDigitalPhotos.net
Gresham W. Harkless Jr.https://iamgresh.comGresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is proud a graduate of Howard University & Georgetown University. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16 and recognized by the Alexandria Virginia Chamber of Commerce’s 40 Under 40.
