Gecko was getting into the swing of those whole business concept. He had never been much of a businessperson, but he was an inventor. He spent hours in his basement thinking up products and sketching them out on paper without really putting them into actual production. Once evening he hit upon his best product yet. He ran to his basement and began to sketch out the idea. The entire evening was spent drawing and shaping the product. He wrote guidelines and jargon, rules and instructions. At the end of his planning he realized this could actually work. Calling up an actual businessman he knew for a hint on what to do next his friend told him plainly to actual build a prototype. If Gecko couldn’t build anything he needed to hire someone that could. A product, even if it was amazing on paper, wouldn’t ever sell by that alone.
Lesson: This lesson is inspired by the Rescue a CEO Post “Business-Savvy Steps for Turning Your Idea Into a Product“
Gresham W. Harkless Jr.https://iamgresh.com👤 Author Name: Gresham W. Harkless Jr.
Title: Franchise Broker & Entrepreneur | Founder, Blue Star Franchise
Experience: 15+ years in entrepreneurship, digital marketing, and business growth strategy
Location: Washington, D.C. Metro Area, USA
About the Author
Gresham W. Harkless Jr. is a seasoned entrepreneur, franchise broker, and the founder of Blue Star Franchise, where he helps aspiring and established business owners find the perfect franchise opportunity to match their goals, lifestyle, and financial vision.
With over 15 years of experience in entrepreneurship, digital marketing, and business development, Gresh has worked with hundreds of CEOs, founders, and small business owners through his media company Blue 16 Media and the I AM CEO Podcast, which has featured over 1,600 interviews. His unique background gives him a deep understanding of what makes a business succeed — and how the right franchise can change lives.
A proud member of the Franchise Broker Association (FBA), Gresham brings a consultative and client-first approach to franchise matching. His mission is to help people “run their race” by finding franchise opportunities that align with their purpose, skills, and lifestyle.
đź“š Credentials & Affiliations
Certified Franchise Broker – Franchise Broker Association (FBA)
Founder – Blue Star Franchise & Blue 16 Media
Host – I AM CEO Podcast (1,600+ episodes)
Featured in – 50+ Black Marketers on the Rise, Influencer & Media Innovators (2022)
B.S. in Business Administration – Howard University
