Monkey was on the verge of turning her business inside out and upside down. She had decided on hiring a designer familiar with her field and began to meet with him every week to discuss what needed to be done. Some people changed a few things about their business just to make some waves. For Monkey and the designer they decided that making small changes wasn’t enough. To make a brand new image they had to start from the ground up. Everything changed, but the vision of the business stayed the same.
Lesson: This lesson is inspired by the Rescue a CEO Post “Business Owners Share Ideas for Giving Your Brand a Makeover“
Gresham W. Harkless Jr.https://iamgresh.comGresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is proud a graduate of Howard University & Georgetown University. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16 and recognized by the Alexandria Virginia Chamber of Commerce’s 40 Under 40.
