Butterfly was worried when another business like his moved in right down the road from his. They had a lot of the same products and the owners seemed very kind! Bird suggested that instead of worrying he went down to meet and speak with them. The advice was taken and soon Butterfly and the new business owners had a deal sorted out. When the new business didn’t have a product the customer needed they would happily send the customer to Butterfly – and same for Butterfly and his customers.
Lesson: This lesson is inspired by the Rescue a CEO Post “Entrepreneurs Reveal Tips on Jumping Ahead of Your Competition in the Battle of Business”