Falcon had been thinking of new ideas to get a sense of how customers were reacting to her brand and business as a whole. In the past she would call around to customers and ask for their opinion but most of the time they didn’t answer or were confused by why she would be calling them in the first place. Finally she gave up the cold calling and decided to take a more timeless approach – surveys. When customers came into her store they were given survey cards to fill out. At the end of their shopping trip they could get a certain percent off their purchase if they filled it our completely and to the best of their ability. It was a sneaky way to see how they truly felt but it not only benefited her as a business owner but her customers as well.
Lesson: This lesson is inspired by the Hearpreneur Post “Entrepreneurs Share Their Best Business Advice“
Gresham W. Harkless Jr.https://iamgresh.com👤 Author Name: Gresham W. Harkless Jr.
Title: Franchise Broker & Entrepreneur | Founder, Blue Star Franchise
Experience: 15+ years in entrepreneurship, digital marketing, and business growth strategy
Location: Washington, D.C. Metro Area, USA
About the Author
Gresham W. Harkless Jr. is a seasoned entrepreneur, franchise broker, and the founder of Blue Star Franchise, where he helps aspiring and established business owners find the perfect franchise opportunity to match their goals, lifestyle, and financial vision.
With over 15 years of experience in entrepreneurship, digital marketing, and business development, Gresh has worked with hundreds of CEOs, founders, and small business owners through his media company Blue 16 Media and the I AM CEO Podcast, which has featured over 1,600 interviews. His unique background gives him a deep understanding of what makes a business succeed — and how the right franchise can change lives.
A proud member of the Franchise Broker Association (FBA), Gresham brings a consultative and client-first approach to franchise matching. His mission is to help people “run their race” by finding franchise opportunities that align with their purpose, skills, and lifestyle.
📚 Credentials & Affiliations
Certified Franchise Broker – Franchise Broker Association (FBA)
Founder – Blue Star Franchise & Blue 16 Media
Host – I AM CEO Podcast (1,600+ episodes)
Featured in – 50+ Black Marketers on the Rise, Influencer & Media Innovators (2022)
B.S. in Business Administration – Howard University
