The Owl offered monthly seminars for entrepreneurs and business owners. One of the segments of these seminars was free ways that entrepreneurs and business owners could promote their business. For the each month the Owl focused on a specific aspect. This month was on business blogging. He counseled the business owners and said “Business blogging is the future so make sure that you get started. The beauty of guest posts is that you don’t even have to have a blog. You can blog on sites that get traffic and you can show your expertise.
Lesson: This tip is from the guest post “Four Free Ways to Generate New Business” by Tasha Mayberry of Social Media 22. “Content-driven marketing is extremely effective and is a way to show your expertise…. Make sure your guest blog is informative/helpful/interesting. The most successful blogs are short and concise (400 – 600 words) offering tips of some sort or steps on how to accomplish something (bullet points or lists). At the end of your blog, make sure to add a short bio.”
Image courtesy of bandrat / FreeDigitalPhotos.net
Gresham W. Harkless Jr.https://iamgresh.com👤 Author Name: Gresham W. Harkless Jr.
Title: Franchise Broker & Entrepreneur | Founder, Blue Star Franchise
Experience: 15+ years in entrepreneurship, digital marketing, and business growth strategy
Location: Washington, D.C. Metro Area, USA
About the Author
Gresham W. Harkless Jr. is a seasoned entrepreneur, franchise broker, and the founder of Blue Star Franchise, where he helps aspiring and established business owners find the perfect franchise opportunity to match their goals, lifestyle, and financial vision.
With over 15 years of experience in entrepreneurship, digital marketing, and business development, Gresh has worked with hundreds of CEOs, founders, and small business owners through his media company Blue 16 Media and the I AM CEO Podcast, which has featured over 1,600 interviews. His unique background gives him a deep understanding of what makes a business succeed — and how the right franchise can change lives.
A proud member of the Franchise Broker Association (FBA), Gresham brings a consultative and client-first approach to franchise matching. His mission is to help people “run their race” by finding franchise opportunities that align with their purpose, skills, and lifestyle.
📚 Credentials & Affiliations
Certified Franchise Broker – Franchise Broker Association (FBA)
Founder – Blue Star Franchise & Blue 16 Media
Host – I AM CEO Podcast (1,600+ episodes)
Featured in – 50+ Black Marketers on the Rise, Influencer & Media Innovators (2022)
B.S. in Business Administration – Howard University
