Elk wanted to be in contact with her customers always. She didn’t want to be one of those business owners who avoided all customers contact and left other people to take care of it for her. Although she was busy, she knew there had to be a way to keep in touch with customers and keep them involved. Elk had a personal blog she wrote on and figured that might work just as well for business as it did for personal! A few weeks of writing a blog for her business she realized that her customers knew she was around and active and they felt all the more certain when dealing with her company.
Lesson: This lesson is inspired by the Rescue a CEO Post “Why Blogging for Your Business is Important“
Gresham W. Harkless Jr.https://iamgresh.com👤 Author Name: Gresham W. Harkless Jr.
Title: Franchise Broker & Entrepreneur | Founder, Blue Star Franchise
Experience: 15+ years in entrepreneurship, digital marketing, and business growth strategy
Location: Washington, D.C. Metro Area, USA
About the Author
Gresham W. Harkless Jr. is a seasoned entrepreneur, franchise broker, and the founder of Blue Star Franchise, where he helps aspiring and established business owners find the perfect franchise opportunity to match their goals, lifestyle, and financial vision.
With over 15 years of experience in entrepreneurship, digital marketing, and business development, Gresh has worked with hundreds of CEOs, founders, and small business owners through his media company Blue 16 Media and the I AM CEO Podcast, which has featured over 1,600 interviews. His unique background gives him a deep understanding of what makes a business succeed — and how the right franchise can change lives.
A proud member of the Franchise Broker Association (FBA), Gresham brings a consultative and client-first approach to franchise matching. His mission is to help people “run their race” by finding franchise opportunities that align with their purpose, skills, and lifestyle.
đź“š Credentials & Affiliations
Certified Franchise Broker – Franchise Broker Association (FBA)
Founder – Blue Star Franchise & Blue 16 Media
Host – I AM CEO Podcast (1,600+ episodes)
Featured in – 50+ Black Marketers on the Rise, Influencer & Media Innovators (2022)
B.S. in Business Administration – Howard University
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[…] Tip: Consistently Engage Customers (via What if Aesop Owned a Business?) – Use a blog as a way to keep in touch with customers […]
[…] Tip: Consistently Engage Customers (via What if Aesop Owned a Business?) – Use a blog as a way to keep in touch with customers […]