Penguin had been building up her business and making it known to the public. There was a steady base of new consumers who were not only promoting her brand but also jumping on board with her entire business in general. Though Penguin enjoyed having such a trendy brand going, she also didn’t want it to become too impersonal. So instead of everything just being about her business she also included some personal stuff and pictures, and she even started a blog that was semi related to her business. This way she still kept a more personal, Penguin element to all of it.
Lesson: This lesson is inspired by the Rescue a CEO Post “Advice From Entrepreneurs on How to Brand Your Business Online“
Gresham W. Harkless Jr.https://iamgresh.comGresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is proud a graduate of Howard University & Georgetown University. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16 and recognized by the Alexandria Virginia Chamber of Commerce’s 40 Under 40.
