Lion had built his business up to the point where he was satisfied with the plan and was ready to get things rolling. The only problem he could see was a main goal. All his other friends who had started their own businesses had what they called a mission statement for their business. It listed the values he had as a leader, where he wanted his business to go and what he expected of his employees. This way the company had a true guiding light to keep them on course.
Lesson: This lesson is inspired by the Rescue a CEO Post “What Are The Most Important Things You Needed When Starting A Business?“
Gresham W. Harkless Jr.https://iamgresh.comGresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is proud a graduate of Howard University & Georgetown University. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16 and recognized by the Alexandria Virginia Chamber of Commerce’s 40 Under 40.
