Owl was ready to get his branding in gear. He had been to the library reading up about how to best brand a business. There were articles pinned to the walls of his office and books piled on the desk. There was little doubt in his mind that he could brand his business in such a smooth, quick way that his competition would be blown away. Sadly for Owl, his enthusiasm did not couple with patience. When things weren’t moving fast enough for his liking, Owl grew upset. He felt all this waiting around was causing him more money and more pain. One evening he finally decided that he could be patient no more with the branding and hired a professional to help create a business brand for his company. Now instead of wasting his small patience on branding he could focus his effort on other areas.
Lesson: This lesson is inspired by the Rescue a CEO Post “To Hire or Not to Hire – Should You Bring a Branding Professional Aboard?“
Gresham W. Harkless Jr.https://iamgresh.comGresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is proud a graduate of Howard University & Georgetown University. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16 and recognized by the Alexandria Virginia Chamber of Commerce’s 40 Under 40.
