Rooster was a keen observer of the news. He always kept current on events going on both in his town and out in the world. One such event had caught his attention over the last few days and since it dealt with his business in some small way, he figured it would be wise to jump on the train and help his business along a little. Rooster sent out a pamphlet to all his current clients and ran a story on his website urging customers to consider his product with the recent events. Having the ability to spin the news to help his business was a fine way, in his mind, to keep his business relevant and in tune with what was going on in the world.
Lesson: This lesson is inspired by the Rescue a CEO Post “Don’t Rest on Your Laurels – The Secrets to Keeping Your Business Relevant“
Gresham W. Harkless Jr.https://iamgresh.comGresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is proud a graduate of Howard University & Georgetown University. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16 and recognized by the Alexandria Virginia Chamber of Commerce’s 40 Under 40.
