Swordfish had been building a market for knives at his company and wanted more people to know about the new line he was about to introduce to the public. He had the idea to send around some colorful rubber knives as a fun gift for customers who may have been interested in the new line, but he wasn’t sure if that was too on the nose. His friend told him that sending fake knives was just the thing for his business! They might not have been known for their knives but this gift would be exactly the thing to attract customers.
Lesson: This lesson is inspired by the Rescue a CEO Post “Entrepreneurs Share Their Thoughts on Picking the Best Promotional Items“