Keeping in Contact with Clients is the Most Important Thing
As his business grew, Gorilla knew some changes needed to be made. She was getting more customers in her shop and keeping track of everything and everyone was turning out to be a lot harder than expected. Once some of the small stuff was handed off to her employees, Gorilla was able to focus on the one thing she knew was most important to the company – customers. She made a list of all the customers, past and present, she hadn’t spoken with in awhile. From then on she made it her mission to speak with them at least once a month even if it was just a quick letter in the mail telling them thanks for their service. This was Gorilla kept in contact and didn’t leave her customers out in the cold.
Gresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is proud a graduate of Howard University & Georgetown University. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16 and recognized by the Alexandria Virginia Chamber of Commerce’s 40 Under 40.