As his business grew, Gorilla knew some changes needed to be made. She was getting more customers in her shop and keeping track of everything and everyone was turning out to be a lot harder than expected. Once some of the small stuff was handed off to her employees, Gorilla was able to focus on the one thing she knew was most important to the company – customers. She made a list of all the customers, past and present, she hadn’t spoken with in awhile. From then on she made it her mission to speak with them at least once a month even if it was just a quick letter in the mail telling them thanks for their service. This was Gorilla kept in contact and didn’t leave her customers out in the cold.
Lesson: This lesson is inspired by the Rescue a CEO Post “Entrepreneurs Share Their Best Business Advice“