After a year of working hard Sheep found some solid success. Her product was selling very well locally and in different areas surrounding hers. Now and again she would get a message from a customer across the big pond asking if there was a way they could take advantage of her product. There was no product they knew of locally and hers was the best they had found! After this, more customers began requested her product. Knowing she had a market of customers who truly needed her product far away, Sheep decided it was time to broaden her business border and provide her product all over.
Lesson: This lesson is inspired by the Rescue a CEO Post “Entrepreneurs Offer Advice on When You Should Doing Business Internationally”
Gresham W. Harkless Jr.https://iamgresh.comGresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is proud a graduate of Howard University & Georgetown University. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16 and recognized by the Alexandria Virginia Chamber of Commerce’s 40 Under 40.
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Definitely sounds like the best way to handle. Maximize and perfect local first and then broaden. Going to broad to fast in the beginning doesn’t give SMB’s good appreciation of customer value. Like this post concept!