Dog recently started his weekly newsletter – “The Bow WOW!” His numbers weren’t great as far as how many signed up for the newsletter. Knowing something needed to be done to improve his audience, Dog decided to look into including more valuable information for his specific audience. From then on his readership grew and his numbers climbed steadily until the newsletter was the bark of the town.
Lesson: This lesson is inspired by the Rescue a CEO Post “Business Owners and Entrepreneurs Give Tips on How to Effectively Network Online”
Gresham W. Harkless Jr.https://iamgresh.comGresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is proud a graduate of Howard University & Georgetown University. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16 and recognized by the Alexandria Virginia Chamber of Commerce’s 40 Under 40.
