The Owl always met with the Tiger to speak about his business and what he was hoping to accomplish. The Tiger decided to outsource some of his operations and was deciding between two candidates. One was half the price of the other candidate. The Owl said “You always want to remember that you should select a candidate based on ability and qualifications rather than on price because at the end of the day, you get what you pay for.”
Lesson: This tip is from the post “Don’t Kiss a Frog When Selecting a Vendor“. When selecting vendors and people to complete projects for your business it is important to remember that while you may save a “dime” in the long run, you sometimes sacrifice quality.
Gresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is proud a graduate of Howard University & Georgetown University. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16 and recognized by the Alexandria Virginia Chamber of Commerce’s 40 Under 40.