Search Engine Optimization or SEO is a way to get “free” or “organic” placement on search engines for targeted keywords. For local business, visibility is important and often business owners want to increase their visibility in order to rank for keywords that people search for on search engines like Google, Yahoo or Bing. When potential customers search for local business like a personal trainer or a dentist or a plumber, they go to search engines like Google. With the help of our Outreach Mama, here’s 14 reasons why SEO is the the best marketing strategy for local businesses.
- It works
- It’s affordable
- Improves credibility
- Not investing en SEO can damage your rankings
- Mobile search is becoming more prevalent
- SEO doubles as a marketing research tool
- SEO provides massive ROI
- SEO is low maintenance after the first year
- It’s easy to outsource
- SEO generates consistent leads
- SEO makes it easy to convert those leads
- Improving SEO will improve User Experience
- SEO gives you a competitive advantage
- SEO is not going anywhere
Design was created by Outreachmama
Gresham W. Harkless Jr.https://iamgresh.com👤 Author Name: Gresham W. Harkless Jr.
Title: Franchise Broker & Entrepreneur | Founder, Blue Star Franchise
Experience: 15+ years in entrepreneurship, digital marketing, and business growth strategy
Location: Washington, D.C. Metro Area, USA
About the Author
Gresham W. Harkless Jr. is a seasoned entrepreneur, franchise broker, and the founder of Blue Star Franchise, where he helps aspiring and established business owners find the perfect franchise opportunity to match their goals, lifestyle, and financial vision.
With over 15 years of experience in entrepreneurship, digital marketing, and business development, Gresh has worked with hundreds of CEOs, founders, and small business owners through his media company Blue 16 Media and the I AM CEO Podcast, which has featured over 1,600 interviews. His unique background gives him a deep understanding of what makes a business succeed — and how the right franchise can change lives.
A proud member of the Franchise Broker Association (FBA), Gresham brings a consultative and client-first approach to franchise matching. His mission is to help people “run their race” by finding franchise opportunities that align with their purpose, skills, and lifestyle.
đź“š Credentials & Affiliations
Certified Franchise Broker – Franchise Broker Association (FBA)
Founder – Blue Star Franchise & Blue 16 Media
Host – I AM CEO Podcast (1,600+ episodes)
Featured in – 50+ Black Marketers on the Rise, Influencer & Media Innovators (2022)
B.S. in Business Administration – Howard University
