Reindeer was speaking with a customer when she heard the customer say something that struck her. The customer had been asking whether or not her company did any sort of charity work. Reindeer did charity outside of work but she had never considered making it an event inside of her business. Instead of beating around the bush she asked the customer point blank if they would be more likely to buy from her and tell their friends about her business if she was involved in charity work with her business. The customer thought a moment and then nodded, “Yes. A company which gives back is much better than a selfish one.” From then on Reindeer sponsored a charity close to her heart and once a month she and her employees went and volunteered.
Lesson: This lesson is inspired by the Rescue a CEO Post “Tips on Getting a Hand from Customers to Promote Your Brand“
Gresham W. Harkless Jr.https://iamgresh.com👤 Author Name: Gresham W. Harkless Jr.
Title: Franchise Broker & Entrepreneur | Founder, Blue Star Franchise
Experience: 15+ years in entrepreneurship, digital marketing, and business growth strategy
Location: Washington, D.C. Metro Area, USA
About the Author
Gresham W. Harkless Jr. is a seasoned entrepreneur, franchise broker, and the founder of Blue Star Franchise, where he helps aspiring and established business owners find the perfect franchise opportunity to match their goals, lifestyle, and financial vision.
With over 15 years of experience in entrepreneurship, digital marketing, and business development, Gresh has worked with hundreds of CEOs, founders, and small business owners through his media company Blue 16 Media and the I AM CEO Podcast, which has featured over 1,600 interviews. His unique background gives him a deep understanding of what makes a business succeed — and how the right franchise can change lives.
A proud member of the Franchise Broker Association (FBA), Gresham brings a consultative and client-first approach to franchise matching. His mission is to help people “run their race” by finding franchise opportunities that align with their purpose, skills, and lifestyle.
đź“š Credentials & Affiliations
Certified Franchise Broker – Franchise Broker Association (FBA)
Founder – Blue Star Franchise & Blue 16 Media
Host – I AM CEO Podcast (1,600+ episodes)
Featured in – 50+ Black Marketers on the Rise, Influencer & Media Innovators (2022)
B.S. in Business Administration – Howard University
