Goat considered himself a pretty serious businessman. Oftentimes he would stay in his office well after the time to leave and study over numbers and reports. When he met with clients he was all about business. A friend suggest that he might take a little lighter approach with his clients. Hammering out business constantly could make deals seem much more serious and stressful! Goat decided it was a tactic worth trying and his clients felt so much more at ease and friendly with Goat that they decided to give all their business to him.
Lesson: This lesson is inspired by the Rescue a CEO Post “Entrepreneurs Share Tips on How Best to Assert Yourself in Business“
Gresham W. Harkless Jr.https://iamgresh.com👤 Author Name: Gresham W. Harkless Jr.
Title: Franchise Broker & Entrepreneur | Founder, Blue Star Franchise
Experience: 15+ years in entrepreneurship, digital marketing, and business growth strategy
Location: Washington, D.C. Metro Area, USA
About the Author
Gresham W. Harkless Jr. is a seasoned entrepreneur, franchise broker, and the founder of Blue Star Franchise, where he helps aspiring and established business owners find the perfect franchise opportunity to match their goals, lifestyle, and financial vision.
With over 15 years of experience in entrepreneurship, digital marketing, and business development, Gresh has worked with hundreds of CEOs, founders, and small business owners through his media company Blue 16 Media and the I AM CEO Podcast, which has featured over 1,600 interviews. His unique background gives him a deep understanding of what makes a business succeed — and how the right franchise can change lives.
A proud member of the Franchise Broker Association (FBA), Gresham brings a consultative and client-first approach to franchise matching. His mission is to help people “run their race” by finding franchise opportunities that align with their purpose, skills, and lifestyle.
📚 Credentials & Affiliations
Certified Franchise Broker – Franchise Broker Association (FBA)
Founder – Blue Star Franchise & Blue 16 Media
Host – I AM CEO Podcast (1,600+ episodes)
Featured in – 50+ Black Marketers on the Rise, Influencer & Media Innovators (2022)
B.S. in Business Administration – Howard University
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[…] Tip: Take Business Seriously but Don’t Take Yourself too Seriously (via What if Aesop Owned a Business?) – Goat, a pretty serious businessman decides to lighten […]