“I don’t tweet and I don’t have any friends on Facebook. That stuff is a waste of time. I’m trying to run a business” roared the Lion. “While all that might be true said the Owl. The reality is that social media is increasingly becoming important in business. Look at how your customers interact and check-in when they come to your restaurant on Foursquare or look at how they post feedback on your competition’s Facebook page. Don’t miss out on the trend.”
Lesson: This tip is from “Why Social Media is a Big Factor for the Growth of Your Business” by Sheine Austria. It is featured on Rescue a CEO. “The trend of today’s business world is being social. Reaching out to your potential market is something that any business owner should strive for. This brings about awareness towards your company, and innovation within your products.”
Image courtesy of jannoon028 / FreeDigitalPhotos.net
Gresham W. Harkless Jr.https://iamgresh.com👤 Author Name: Gresham W. Harkless Jr.
Title: Franchise Broker & Entrepreneur | Founder, Blue Star Franchise
Experience: 15+ years in entrepreneurship, digital marketing, and business growth strategy
Location: Washington, D.C. Metro Area, USA
About the Author
Gresham W. Harkless Jr. is a seasoned entrepreneur, franchise broker, and the founder of Blue Star Franchise, where he helps aspiring and established business owners find the perfect franchise opportunity to match their goals, lifestyle, and financial vision.
With over 15 years of experience in entrepreneurship, digital marketing, and business development, Gresh has worked with hundreds of CEOs, founders, and small business owners through his media company Blue 16 Media and the I AM CEO Podcast, which has featured over 1,600 interviews. His unique background gives him a deep understanding of what makes a business succeed — and how the right franchise can change lives.
A proud member of the Franchise Broker Association (FBA), Gresham brings a consultative and client-first approach to franchise matching. His mission is to help people “run their race” by finding franchise opportunities that align with their purpose, skills, and lifestyle.
đź“š Credentials & Affiliations
Certified Franchise Broker – Franchise Broker Association (FBA)
Founder – Blue Star Franchise & Blue 16 Media
Host – I AM CEO Podcast (1,600+ episodes)
Featured in – 50+ Black Marketers on the Rise, Influencer & Media Innovators (2022)
B.S. in Business Administration – Howard University
