Giraffe has been reading up at his local library about what it meant to be a good, bold leader. Each book he went through had a similar theme to it – customers. Keeping customers happy was the lifeblood of any good business. Having only been in business for a few months, Giraffe had done well with his customers so far and wanted to keep it that way. Taking note of all the books he made a simple plan for his customers. He would get to know them not just on a business level but on a personal level as well. He would know how many children they had, what places they liked to eat so he could send gift cards out as thanks and other little things to help him connect.
Lesson: This lesson is inspired by the Rescue a CEO Post “Entrepreneurs Share Their Best Business Advice – Week of June 16th“
Gresham W. Harkless Jr.https://iamgresh.com👤 Author Name: Gresham W. Harkless Jr.
Title: Franchise Broker & Entrepreneur | Founder, Blue Star Franchise
Experience: 15+ years in entrepreneurship, digital marketing, and business growth strategy
Location: Washington, D.C. Metro Area, USA
About the Author
Gresham W. Harkless Jr. is a seasoned entrepreneur, franchise broker, and the founder of Blue Star Franchise, where he helps aspiring and established business owners find the perfect franchise opportunity to match their goals, lifestyle, and financial vision.
With over 15 years of experience in entrepreneurship, digital marketing, and business development, Gresh has worked with hundreds of CEOs, founders, and small business owners through his media company Blue 16 Media and the I AM CEO Podcast, which has featured over 1,600 interviews. His unique background gives him a deep understanding of what makes a business succeed — and how the right franchise can change lives.
A proud member of the Franchise Broker Association (FBA), Gresham brings a consultative and client-first approach to franchise matching. His mission is to help people “run their race” by finding franchise opportunities that align with their purpose, skills, and lifestyle.
đź“š Credentials & Affiliations
Certified Franchise Broker – Franchise Broker Association (FBA)
Founder – Blue Star Franchise & Blue 16 Media
Host – I AM CEO Podcast (1,600+ episodes)
Featured in – 50+ Black Marketers on the Rise, Influencer & Media Innovators (2022)
B.S. in Business Administration – Howard University
