Owl was ready to get his branding in gear. He had been to the library reading up about how to best brand a business. There were articles pinned to the walls of his office and books piled on the desk. There was little doubt in his mind that he could brand his business in such a smooth, quick way that his competition would be blown away. Sadly for Owl, his enthusiasm did not couple with patience. When things weren’t moving fast enough for his liking, Owl grew upset. He felt all this waiting around was causing him more money and more pain. One evening he finally decided that he could be patient no more with the branding and hired a professional to help create a business brand for his company. Now instead of wasting his small patience on branding he could focus his effort on other areas.
Lesson: This lesson is inspired by the Rescue a CEO Post “To Hire or Not to Hire – Should You Bring a Branding Professional Aboard?“
Gresham W. Harkless Jr.https://iamgresh.comGresham W. Harkless Jr.
Franchise Broker & Entrepreneur | Founder, Blue Star Franchise
Helping founders and aspiring owners find franchise opportunities that match their purpose, finances, and lifestyle. Host of the I AM CEO Podcast with more than 1,600 interviews.
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About Gresham W. Harkless Jr.
Gresham W. Harkless Jr. is a seasoned entrepreneur and franchise broker based in the Washington, D.C. metro area. As founder of Blue Star Franchise, he helps aspiring and established business owners discover franchise opportunities aligned with their goals, skills, and long-term vision.
With over 15 years of experience in entrepreneurship, digital marketing, and business development, Gresham brings a consultative, client-first approach to franchise matching. Through his media company, Blue 16 Media, and the I AM CEO Podcast, which has featured more than 1,600 interviews, he has worked with hundreds of CEOs, founders, and small business owners to accelerate growth and build scalable business models.
His mission is simple: to help people “run their race” by finding franchise opportunities that align with their purpose, skills, and lifestyle.
Credentials & Affiliations
Certified Franchise Broker - Franchise Broker Association (FBA)
Founder - Blue Star Franchise
Founder - Blue 16 Media
Host - I AM CEO Podcast (1,600+ episodes)
Featured in 50+ Black Marketers on the Rise & Influencer & Media Innovators (2022)
B.S., Business Administration - Howard University
How Gresham Helps
Franchise discovery & matching consultations
Franchise investment and financial fit analysis
Franchise development guidance & onboarding support
Speaking engagements & media interviews
Business growth advisory through Blue 16 Media
I AM CEO Podcast
With more than 1,600 episodes, the I AM CEO Podcast features conversations with founders, franchise owners, authors, and business leaders.
Gresham shares real, actionable insights to help entrepreneurs grow, scale, and lead.
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Contact & Bookings
Email: gresham@bluestarfranchise.com
For franchise inquiries, speaking engagements, or media interviews, send an email or use the consultation link.
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Connect with Gresham
Facebook: https://www.facebook.com/bluestarfranchise
Twitter: https://www.twitter.com/bluestarfran
YouTube: https://www.youtube.com/@BlueStarFranchise
Instagram: http://instagram.com/bluestarfranchise
TikTok: http://tiktok.com/@bluestarfranchise
LinkedIn: https://www.linkedin.com/company/bluestarfranchise
