Cow had one priority for his company. Typing up a memo to everyone he made one declaration for how he wanted his business model to be and if people weren’t interested in it, they could leave. His most important rule was to build an ethical company culture. He wanted his business and himself to be at the front line of how a business should be run. There would be no backstabbing or ruthlessness as long as he was the CEO. His workers would represent his commitment to ethical business practices when they interacted with customers. Cow knew that by having an ethical business, customers would be a lot more trusting of his company.
Lesson: This lesson is inspired by the Hearpreneur Post “Four Entrepreneurs Explain What it Takes to Run an Ethical Business“
Gresham W. Harkless Jr.https://iamgresh.comGresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is proud a graduate of Howard University & Georgetown University. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16 and recognized by the Alexandria Virginia Chamber of Commerce’s 40 Under 40.
