Gecko was getting into the swing of those whole business concept. He had never been much of a businessperson, but he was an inventor. He spent hours in his basement thinking up products and sketching them out on paper without really putting them into actual production. Once evening he hit upon his best product yet. He ran to his basement and began to sketch out the idea. The entire evening was spent drawing and shaping the product. He wrote guidelines and jargon, rules and instructions. At the end of his planning he realized this could actually work. Calling up an actual businessman he knew for a hint on what to do next his friend told him plainly to actual build a prototype. If Gecko couldn’t build anything he needed to hire someone that could. A product, even if it was amazing on paper, wouldn’t ever sell by that alone.
Lesson: This lesson is inspired by the Rescue a CEO Post “Business-Savvy Steps for Turning Your Idea Into a Product“
Gresham W. Harkless Jr.https://iamgresh.comGresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is proud a graduate of Howard University & Georgetown University. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16 and recognized by the Alexandria Virginia Chamber of Commerce’s 40 Under 40.
