Falcon had been thinking of new ideas to get a sense of how customers were reacting to her brand and business as a whole. In the past she would call around to customers and ask for their opinion but most of the time they didn’t answer or were confused by why she would be calling them in the first place. Finally she gave up the cold calling and decided to take a more timeless approach – surveys. When customers came into her store they were given survey cards to fill out. At the end of their shopping trip they could get a certain percent off their purchase if they filled it our completely and to the best of their ability. It was a sneaky way to see how they truly felt but it not only benefited her as a business owner but her customers as well.
Lesson: This lesson is inspired by the Hearpreneur Post “Entrepreneurs Share Their Best Business Advice“
Gresham W. Harkless Jr.https://iamgresh.comGresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is proud a graduate of Howard University & Georgetown University. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16 and recognized by the Alexandria Virginia Chamber of Commerce’s 40 Under 40.
