Swordfish had been building a market for knives at his company and wanted more people to know about the new line he was about to introduce to the public. He had the idea to send around some colorful rubber knives as a fun gift for customers who may have been interested in the new line, but he wasn’t sure if that was too on the nose. His friend told him that sending fake knives was just the thing for his business! They might not have been known for their knives but this gift would be exactly the thing to attract customers.
Lesson: This lesson is inspired by the Rescue a CEO Post “Entrepreneurs Share Their Thoughts on Picking the Best Promotional Items“
Gresham W. Harkless Jr.https://iamgresh.comGresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is proud a graduate of Howard University & Georgetown University. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16 and recognized by the Alexandria Virginia Chamber of Commerce’s 40 Under 40.
