Over years the Flamingo ran her lemonade stand and worked hard to ensure that each customer had an enjoyable experience. Her intern, the Frog one day asked the Flamingo, “How do you continue to grow despite the tough economy? How’s that possible when every other lemonade stand is struggling?”
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The Flamingo thought and simply said, “Well, I just add value. While those other businesses are struggling, I make sure that my business is valuable to clients. You might just see this as a lemonade stand, but one customer sees it as a place to listen to music and enjoy a snack during lunch. A business man might see it as a place to work on his computer. A lonely customer might come for the good conversation. At the end of the day, I just make sure that every client has a great experience every time they walk through my doors.”
Lesson: Today business is difficult and competitive and entrepreneurs and business owners need to remember that customers and clients are more conscious about where they are spending their money. If you want to grow a strong and stable business, be sure to add some type of value to clients and customers.Â
Image courtesy of photoexplorer / FreeDigitalPhotos.net
Gresham W. Harkless Jr.https://iamgresh.com👤 Author Name: Gresham W. Harkless Jr.
Title: Franchise Broker & Entrepreneur | Founder, Blue Star Franchise
Experience: 15+ years in entrepreneurship, digital marketing, and business growth strategy
Location: Washington, D.C. Metro Area, USA
About the Author
Gresham W. Harkless Jr. is a seasoned entrepreneur, franchise broker, and the founder of Blue Star Franchise, where he helps aspiring and established business owners find the perfect franchise opportunity to match their goals, lifestyle, and financial vision.
With over 15 years of experience in entrepreneurship, digital marketing, and business development, Gresh has worked with hundreds of CEOs, founders, and small business owners through his media company Blue 16 Media and the I AM CEO Podcast, which has featured over 1,600 interviews. His unique background gives him a deep understanding of what makes a business succeed — and how the right franchise can change lives.
A proud member of the Franchise Broker Association (FBA), Gresham brings a consultative and client-first approach to franchise matching. His mission is to help people “run their race” by finding franchise opportunities that align with their purpose, skills, and lifestyle.
đź“š Credentials & Affiliations
Certified Franchise Broker – Franchise Broker Association (FBA)
Founder – Blue Star Franchise & Blue 16 Media
Host – I AM CEO Podcast (1,600+ episodes)
Featured in – 50+ Black Marketers on the Rise, Influencer & Media Innovators (2022)
B.S. in Business Administration – Howard University
