Bear had a product that usually appealed to an older audience. Knowing there was an entire market share he was missing, Bear decided to put some steps into action. He hired a younger designer to give his website a few extra perks that may appeal to a younger crowd. One of his friends helped him create an app for phones that the youth could visit on the go. He still stayed true to what the values and message of his company was, but he did so in a way that both young and old alike would enjoy.
Lesson: This lesson is inspired by the Rescue a CEO Post “Why You Should Have a Company Picnic“
Gresham W. Harkless Jr.https://iamgresh.comGresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is proud a graduate of Howard University & Georgetown University. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16 and recognized by the Alexandria Virginia Chamber of Commerce’s 40 Under 40.
