Panda was a writer at heart. His family had always owned a business since birth so when it was time for him to take it over he did so, though he brought with him his love of the written word. The business not not been focused much on the art/writing part of things but Panda decided if he wanted the business to be a reflection of the new era…it needed to reflect himself. So he began to write stories which spoke of his brand and of how he would be running the business. They were filled with passion and inspiration for where he would be taking the business. He wrote stories about his family, struggles and customers he had met growing up in a family business. This not only presented a strong brand to customers but gave them a taste of what kind of leader he would be.
Lesson: This lesson is inspired by the Hearpreneur Post “Entrepreneurs Share Tips on How to Present a Strong Branding Message“
Gresham W. Harkless Jr.https://iamgresh.com👤 Author Name: Gresham W. Harkless Jr.
Title: Franchise Broker & Entrepreneur | Founder, Blue Star Franchise
Experience: 15+ years in entrepreneurship, digital marketing, and business growth strategy
Location: Washington, D.C. Metro Area, USA
About the Author
Gresham W. Harkless Jr. is a seasoned entrepreneur, franchise broker, and the founder of Blue Star Franchise, where he helps aspiring and established business owners find the perfect franchise opportunity to match their goals, lifestyle, and financial vision.
With over 15 years of experience in entrepreneurship, digital marketing, and business development, Gresh has worked with hundreds of CEOs, founders, and small business owners through his media company Blue 16 Media and the I AM CEO Podcast, which has featured over 1,600 interviews. His unique background gives him a deep understanding of what makes a business succeed — and how the right franchise can change lives.
A proud member of the Franchise Broker Association (FBA), Gresham brings a consultative and client-first approach to franchise matching. His mission is to help people “run their race” by finding franchise opportunities that align with their purpose, skills, and lifestyle.
đź“š Credentials & Affiliations
Certified Franchise Broker – Franchise Broker Association (FBA)
Founder – Blue Star Franchise & Blue 16 Media
Host – I AM CEO Podcast (1,600+ episodes)
Featured in – 50+ Black Marketers on the Rise, Influencer & Media Innovators (2022)
B.S. in Business Administration – Howard University
