Bullfrog had seen her competitors down the street. A few of them had placed out fancy signs, others were having free treats on special days. Knowing her business needed to be playing a little catchup with the rest, she decided sending out some gifts that were a little different than the others were doing. For a week she did her research and looked at various promotional items. Finally she settled on a very unique trio of items that could be branded with her logo and that her clients would never expect in a million years! From then on her clients remembered her for not only her products, but the unique gift they had received.
Lesson: This lesson is inspired by the Rescue a CEO Post “Entrepreneurs Share Their Thoughts on Picking the Best Promotional Items“
Gresham W. Harkless Jr.https://iamgresh.comGresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is proud a graduate of Howard University & Georgetown University. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16 and recognized by the Alexandria Virginia Chamber of Commerce’s 40 Under 40.