This is an excerpt from a post on Rescue a CEO which discusses how important it is to be hyper-focused before scaling out.
Many business owners become so fixated on growing large immediately that they forget about what’s in their backyard. Rather shooting for the moon, start pumping up your local connections and visibility. Be present in local events and start networking with community influencers to ensure everyone in your own community knows about you. By getting your community behind you, you can be sure that your brand will spread.
Remember, too, to think locally when it comes to the web. Be sure to have a proper local listing for your business so you can be easily found online when local customers are looking for your goods or services.
Gresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is proud a graduate of Howard University & Georgetown University. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16 and recognized by the Alexandria Virginia Chamber of Commerce’s 40 Under 40.