When planning your SEO strategy or marketing plan, one of the most important areas is your title tag. Typically search engines only allow the first 50-60 characters in the title tag but the reason that it is so important is because if explains the content that is on a particular webpage and even what’s on the website. Title tags also show up often on SERPs or Search Engine Results Pages to give a preview of a particular page or site. While strategies might vary, it is important to put your target keywords in you title tag but you must be very specific because of the limited amount of characters. One strategy is to put the most valuable products and services within the title tag.
Gresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is proud a graduate of Howard University & Georgetown University. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16 and recognized by the Alexandria Virginia Chamber of Commerce’s 40 Under 40.