Like great boxers, great storytellers are observant and self-aware. A great storyteller is keenly attuned to his audience; he knows when to slow down for maximum suspense and when to speed up for comic effect…. Online marketing requires the same kind of audience awareness, which we can achieve thanks to the tremendous data mining opportunities at our fingertips. The real-time feedback that social media makes possible allows brands and businesses to test and retest, which scientific precision, what content connects with their audience, and what leave them cold. via Gary Varynerchuk author of Jab, Jab, Jab, Right Hook
Gresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is proud a graduate of Howard University & Georgetown University. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16 and recognized by the Alexandria Virginia Chamber of Commerce’s 40 Under 40.