Find a New Market for an Existing Product via Small Business Trends – “Sam Phillips, founder of Sun Records, did not invent Rock ‘n Roll, but his small Memphis label will forever be linked to its beginnings. Phillips established his recording studio and eventually his record label as a way to capture the interaction of country and blues music he was already familiar with as a DJ. There was a wealth of talent he believed most of the country was unfamiliar with and had never heard. He created a relaxed studio environment with unique acoustics to capture and immortalize that talent. Phillips would eventually discover stars like Elvis, Jerry Lee Lewis, Carl Perkins and Johnny Cash and he became an icon and a wealthy entrepreneur as a result.”
Gresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is proud a graduate of Howard University & Georgetown University. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16 and recognized by the Alexandria Virginia Chamber of Commerce’s 40 Under 40.