Find a New Market for an Existing Product…

Find a New Market for an Existing Product via Small Business Trends – “Sam Phillips, founder of Sun Records, did not invent Rock ‘n Roll, but his small Memphis label will forever be linked to its beginnings. Phillips established his recording studio and eventually his record label as a way to capture the interaction of country and blues music he was already familiar with as a DJ. There was a wealth of talent he believed most of the country was unfamiliar with and had never heard. He created a relaxed studio environment with unique acoustics to capture and immortalize that talent. Phillips would eventually discover stars like Elvis, Jerry Lee Lewis, Carl Perkins and Johnny Cash and he became an icon and a wealthy entrepreneur as a result.”

Read more: http://smallbiztrends.com/2013/10/successful-entrepreneur-mindset.html

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