Dog sat in his kitchen at the table with a sheet of paper and several random words written on the page. He knew that if he didn’t find the perfect word it would hurt him in the long run. The entire evening he had his laptop in hand looking over the dictionary. Finally he started to mash words together in order to find the best of two worlds. Eventually he hit upon a word that was perfect in his mind, though would also be a jumping off point for customers to ask where he got the name. To Dog, naming his business was one of the most important parts of getting it off the ground.
Lesson: This lesson is inspired by the Rescue a CEO Post “What Are The Most Important Things You Needed When Starting A Business?“
Gresham W. Harkless Jr.https://iamgresh.comGresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is proud a graduate of Howard University & Georgetown University. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16 and recognized by the Alexandria Virginia Chamber of Commerce’s 40 Under 40.
